ALEA is a market leader in B2B lead generation services in Canada and across North America. We help you identify fresh sales opportunities by building a pool of new, qualified prospects for your products and services.


Appointment Setting

Your demand generation campaigns are bound to generate responses. But are these all leads, worthy of follow-up by your sales reps? Even inexperienced marketers know that the majority of responses are simply inquiries: people seeking more information or responding to a promotional offer.


Event Registration

Event registration is a full-time job by itself. Trying to divide time between ensuring and managing enrolment and planning the event is often an over stretch, and creates unnecessary pressure and anxiety.


Account Mapping

Account mapping is the major difference between quantity and quality of leads. Lead generation may result in thousands of prospects but an experienced account mapping service like ALEA’s will separate the grain from the chaff.


Search Engine Optimization

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Social Media Optimization

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Web Visitor Conversion Optimization

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SEO, SMO & Web Visitor Conversion Optimization

Search Engine Optimization

Did you know that 80% of North Americans connected to the internet use search engines to find information and services? Are you struggling to keep up with the ever-changing technological trends of our society? Read More

Social Media Optimization

Marketing has never been easier since the huge growth in social media networking. What is social media? Plainly speaking, it can be defined as group activities that integrate technology, telecommunications and social interaction. Read More

Web Visitor Conversion Optimization

The future of B2B demand generation lies in inbound marketing. Read More

Our Values


ALEA boasts the industry’s most rigorous Quality Control process. Every opportunity is vetted against the call recordings.


We are here to exceed SLA’s, not meet them. ALEA has dedicated resources for every client to ensure pro-active.


ALEA plays a strategic role in your demand generation and marketing initiatives. Our approach provides solutions and visibility.


ALEA’s industry-leading methodologies ensure best practices are utilized from start to finish. ALEA boasts an array of new technologies.


Interesting Infographics: Email Marketing Stats to Blow Your Mind

Though social media is a useful tool that is increasingly gaining importance when it comes to digital marketing, there is no guarantee that all of your customers will have a

Interesting Infographics: How to Connect with Influencers at Conferences

I thought that we might do something a little different this week and consider how you can leverage yours and your team’s attendance at conferences in your B2B lead generation

8 Reasons to Start a Full-Scale Digital Marketing Campaign

One of the main themes of this blog is B2B marketing and lead generation (as you may have noticed.) I know that many readers have already spent a lot of


  • We look forward to continuing our relationship with ALEA

    Senior Marketing Manager – Ceridian
  • They are very knowledgeable of the industry and their passion shows through in the quality of their work. The whole experience has been great and I look forward to working with The ALEA Group again.

  • ALEA’s experience, professionalism and quality of work have been invaluable to our marketing and demand generation initiatives

  • They have significantly contributed to our successes both of our direct demand and lead gen business as well as the plays that we do with our Partner Community

    Disclosure Net
  • We’ve worked with other lead generation companies, but none can match the consistent high quality of leads that ALEA provides

    Lucas Systems Inc.
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