The ALEA Group Selects eTrigue for Marketing Automation
The ALEA Group Expands Marketing Capabilities
TORONTO, February 1st, 2010 – The ALEA Group (www.theALEAgroup.com),
a North American business-to-business consulting firm, today announced a partnership
with eTrigue Corporation. ALEA will integrate eTrigue’s email and marketing automation
capabilities into their results-based outbound contact and strategic marketing services.
Looking for a marketing automation tool with speed, flexibility and ease-of-use
to enable programs for its clients, ALEA researched several demand generation vendors
before selecting eTrigue. According to ALEA, clients need to be able to track a
lead from the cradle to grave and rate leads in real-time to ensure top notch quality.
ALEA’s industry leading “Pull” lead dissemination programs have changed the way
organizations look at how they distribute their qualified leads.
“ALEA and eTrigue will give clients the ability to take raw material and percolate
it to real prospects,” said Louis Foong, Founder and Chief Executive Officer at
The ALEA Group. “With this back-to-basics approach, we can show clients how to track
a lead from point A to point B with fewer pain points.”
With this partnership, ALEA and eTrigue plan to help the marketplace approach demand
creation as part of a process and getting away from ineffective “Spike” marketing
initiatives. eTrigue takes raw data and turns it into something tangible — it takes
the demand generation process back to basics by doing things that we know work.
“With this partnership, we can help companies approach demand generation like a
marathon versus a sprint,” said Jim Meyer, Vice President, eTrigue Corporation.
“By combining the many dimensions of our demand generation programs, we offer a
seamless program that ties together outbound contacts with online and traditional
marketing services.”
The Last Mile Solution:
ALEA and eTrigue will offer industry leading, lead tracking tools that will allow
clients to take raw data and turn it into something meaningful: a prospect. Clients
already taking advantage of these benefits include Cisco, RIM, and Rogers Communications
to name a few.
Five Steps for Success:
- What kind of marketer are you? eTrigue and ALEA help clients understand if they
are a spike marketer or a long-term marketer.
- Creating an effective reporting system that is second to none. A tangible report
that follows leads from cradle to grave is imperative it is the difference between
the push vs. pull model.
- Control of the database. Help clients digest information such as who is ready to
buy and who is just kicking the tires.
- Introduce an ironclad nurture process that allows clients to move from one bucket
to the next bucket. This internal reporting allows clients to follow up with potential
leads when the time is right.
- Lead Scoring. Ability to rate the performance of the channel and rate the performance
of the lead helps both parties ensure quality is always top priority.
Supporting Resources:
About The ALEA Group
ALEA has a 17-year history of helping companies create business value. ALEA’s intimate
understanding of technology and fast-moving markets provides insight to small and
established companies developing technologies that are changing markets. ALEA also
advises non-technology companies impacted by those changes, as well as investors
who fund innovation. Please visit us at www.theALEAgroup.com.
About eTrigue Corporation
eTrigue is a leading provider of Intelligent Demand Generation™ and Sales Acceleration
products that improve the way sales and marketing teams generate qualified leads
and close sales faster. eTrigue SalesPro™ gives sales teams the real-time sales
intelligence they need to identify, prioritize and effectively interact with prospective
customers while eTrigue Professional™ helps marketers build successful demand generation
programs that target, nurture and qualify prospective customers based on their “digital
biography.” For more information please visit www.etrigue.com or by calling 1-800-858-8500.
Media Contact:
Lori Bertelli
Bertelli Group
(916) 216-2968
lbertelli@bertelligroup.com
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