With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by the infographic below from the CMO Council. While today’s marketers are [&hellip
The post Interesting Infographics: The Evolution of the Strategic CMO appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way that our brains react to content. After all, content marketing is all about grabbing audience attention – but the type of [&hellip
The post Interesting Infographics: How the Brain Processes Content appeared first on LEADership by Louis Foong, CEO The ALEA Group.
With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then you know this all too well. Don’t worry – this handy infographic from email marketing firms Email Monks and Vision6 lays out [&hellip
The post 8 Critical Elements for Awesome Emails appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Chances are, if you read this blog regularly, you’re at least dipping your toes into the content marketing pool. I just want to let you know that the water is fine! If you need some more [&hellip
The post 8 Facts You Need to Know About B2B Content Marketing [Infographic] appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other consumers can relate to. This spreads your message even further, and ultimately translates to more sales. But how many more? This infographic created [&hellip
The post Interesting Infographics: Influencer Marketing Drives 11x more ROI appeared first on LEADership by Louis Foong, CEO The ALEA Group.
While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? This infographic from QuickSprout gives the lowdown on LinkedIn’s [&hellip
The post Increase LinkedIn Engagement by 386% appeared first on LEADership by Louis Foong, CEO The ALEA Group.
When you think about marketing, what’s the first thing that comes into your head? Brochures? Print ads? Billboards? What about blogging? Content marketing, which includes things like blogging and infographics, is a hot trend in digital marketing and with good reason: it costs 62% less than traditional marketing and can generate up to 3x as [&hellip
The post What We Learned from 300 Content Marketers appeared first on LEADership by Louis Foong, CEO The ALEA Group.
These days, it’s not enough to have a hot digital marketing campaign. For all of the amazing new technologies that have popped up to help marketers reach their customers, there are also new technologies that have been invented to hide ads from viewers. Not only that, but marketers have to reckon with the fact that [&hellip
The post The Importance of Influencer Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. There are good leaders and bad leaders, but leadership can also be broken down into sub-categories – and some [&hellip
The post What Type of Leader Are You? appeared first on LEADership by Louis Foong, CEO The ALEA Group.
I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage. Savvy marketers are advised to pay [&hellip
The post Who will come out on top in 2017? Mobile or Desktop? appeared first on LEADership by Louis Foong, CEO The ALEA Group.