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Product Management Services
We've developed solid and scalable product management methodologies
and systems to meet the needs for any size organization. From concept
to manufacturing, our assistance will help you ensure the right
offering reaches the right market. Our process is extremely flexible
so your organization to "step-in" wherever your offering is in the
product life cycle.
Beyond the holistic product life cycle view, ALEA can focus on
the engineering and technology imperative for a company's life cycle.
Services support three major phases:
• Due Diligence - This typically focuses on whether or not
your organization should be in a particular business or launch a
particular product. We perform complete customer, market and competitive
analysis plus traditional SWOT (Strengths, Weaknesses, Opportunities,
and Threats) analyses, as well as concept analysis for a fresh third-party
view on your new ventures.
• Development - From product requirements documents (PRD)
to ongoing tactical product management tasks, we can be your part-time
or full-time product management resource. We also provide sales
and marketing tools for initial promotion and branding activities.
Making your technology comprehensible is key to your product launch
activities and the overall success of your company.
• Product Launch - We perform immediate post-launch studies
and analysis to obtain initial market response, including Customer
and Product Analysis reports.
Product Marketing Services
The ALEA Group offers many traditional and ad-hoc Product Marketing
services to augment your strategy. No matter what phase your company
is in, Product Marketing focused on strategic and tactical functions
supports your offerings. Major components include segmentation,
pricing strategy, market sizing, market impact studies, and sales
tool development support.
• Due Diligence - Directing the market and competitive analysis
into a model that includes accurate market and target segmentation
helps guide offering decisions. Our segments are based on a variety
of variables, ensuring your offering has the best chance of success.
• Development - During the development phase, we'll help
you support branding activities with MARCOM and initiate support
for PR activities. We'll help develop initial product collateral
and ad-hoc projects, depending on the fluidness of your market climate
and product development milestones.
• Product Launch - We can provide sales and outbound marketing
support during the Product Launch phase.
Also, our Market Impact studies provide quick feedback for initial
offerings and rough requirements for next-generation offerings.
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