ALEA Clients

Strategy Development

These services align all functional areas of the business under a consistent, market-driven strategy. Our team-oriented approach helps management teams achieve "buy-in" to new goals and to the operational implications arising from fundamental shifts in strategy. Strategy development typically requires less than a calendar month, with our consultant facilitating group sessions of cross-functional teams.

The resulting deliverable may include:

• Product or service category definition
• Market segmentation and target customer set
• Whole product definition, partnership strategy
• Channel and pricing strategy
• Competitive strategy and positioning strategy

Strategy Check

Meant to validate and expand your market development strategy, this "reality check" brings together a cross-functional team with our consultant, and uses ALEA Group models and processes to improve your current strategy. This typically requires two days of intensive sessions per product line, held at the client site, with preparation and optional research by The ALEA Group. We then follow-up to assure and track implementation.