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News Release
ALEA Group Announces 'What Now?' Presentation Series
- Online resources, webinars and e-books for B2B Marketers -
TORONTO, February 14, 2012– Leading B2B lead generation company in North America, The ALEA Group, Inc. is delighted to announce a new online series to educate, inform and interact with B2B organizations. The series, titled "What Now?", will include digital resources, webinars and downloadable e-books made available to B2B marketers via the company's website and the CEO's blog.
Louis Foong, President & CEO, The ALEA Group, Inc. says, "In working with our clients across North America, we find several organizations overwhelmed by lead generation. Typically, there are too many people involved in too many overlapping activities and the absence of a unified strategy. The results, inevitably, are not very complementary to the sales charts and bottom line."
In addition, says Foong, "With the growing popularity of social media and Internet marketing, organizations are torn between tried and true traditional methods versus what everyone else seems to be doing. Many tend to get carried away with social networking and SEO, spending huge amounts of time and money, with little or no results to show. At ALEA, we realize that a cohesive plan and strategic mingling of offline and online lead generation techniques can help companies achieve measurable results. This new presentation series, 'Now What' is aimed at helping B2B marketers get insights into trends and best practices and how they can apply these to their own lead generation models for enhanced conversion and productivity."
Some of the topics likely to be covered in this presentation series will be:
The idea behind this online series is to encourage participants to share experiences, suggest topics for discussion in future webinars and get others in their organizations to buy into best practices and proven lead generation methodology. The series is scheduled to launch during the first week of March 2012.
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About The ALEA Group:
The ALEA Group is a business-to-business lead generation consulting company headquartered in Richmond Hill, Ontario, Canada. Established in 1993, ALEA offers industry leading tools, processes, systems and strategies to implement and track demand generation activities for their clients. ALEA's intimate understanding of technology and fast-moving markets provides insight to both small and established companies developing technologies that are changing markets. ALEA also advises non-technology companies impacted by those changes, as well as investors who fund innovation. More information is available on the company's website at www.theALEAgroup.com.
