News Release


The ALEA Group Announces New B2B Program Supporting 151 Channel Partners

TORONTO, July 11, 2011– Leading B2B lead generation company in North America, The ALEA Group, Inc. has launched a major B2B Lead Generation program with a large telecommunications company, supporting 151 channel partners.

Savita Jones, VP – Client Services for The ALEA Group, says, "We have been working on this type of initiative on a much smaller scale. The success of the program has enabled us to expand to 151 dealers across the country."

Louis Foong, President & CEO, The ALEA Group, Inc. says, "We are very excited about expanding on our long term relationship with this client. Hard work and quality of output does pay off. Savita and her team have done a tremendous job delivering quality but more importantly, the reason this program is so successful is the strong partnership we have with our client. We look forward to a bigger and better future with this great partnership."

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About The ALEA Group:
The ALEA Group is a business-to-business lead generation consulting company headquartered in Richmond Hill, Ontario, Canada. Established in 1993, ALEA offers industry leading tools, processes, systems and strategies to implement and track demand generation activities for their clients. ALEA's intimate understanding of technology and fast-moving markets provides insight to both small and established companies developing technologies that are changing markets. ALEA also advises non-technology companies impacted by those changes, as well as investors who fund innovation. More information is available on the company's website at www.theALEAgroup.com.

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