We work with technology companies to maximize the ROI on their go-to-market and
demand generation programs. Our services are designed to complement and enhance
your marketing initiatives, every step of the way.
Lead Generation
ALEA helps you identify fresh sales opportunities
by building a pool of new, qualified prospects for your products and services. Typical
lead generation programs include:
- Campaign development, creation, and execution
- Customized messaging and scripting
- List procurement
- Experienced contact centre professionals
- Detailed lead information about prospect's project and environment
- Daily email updates with real-time lead portal access
- Weekly reporting
-
Ongoing program management
- Lead portal access for 3 months after program is
closed
Appointment Setting
Our contact center professionals also create
face-to-face appointments with highly qualified prospects for your field
and partner sales personnel, enabling them to be more efficient and productive
by focusing their selling efforts solely on high-potential leads.
In addition to the services provided in our lead generation program, our appointment
setting services:
- Identify appointment date and time
- Send out calendar invites to both you
and the prospect to secure appointment
- Place reminder call prior to appointment
day
- Re-schedule appointment if necessary
- Re-engage process available if you are unable to reach the prospect
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Email and Content Creation
Our email contact program is designed to nurture
prospects through the marketing funnel by combining email with telemarketing
and includes:
- Customized messaging
- HTML file creation
- List procurement
-
Email drop
- Email tracking reports (e.g., open rates, click-through rates, bounce-backs)
Direct Mail
Traditional direct mail can be used to maximize your market penetration
by reaching prospects without email permissions and is designed to nurture them
through the marketing funnel using creative direct mail pieces targeted to qualified
decision makers. Our direct mail solutions are best paired with Account Mapping
to ensure the mailer reaches your ideal prospects and includes:
- Coordination with Mail House on all print and mailing logistics
- Customized
messaging
- Creative collaboration
- List procurement
- Direct mail
drop
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Event Registration
Web seminars, trade shows, workshops, and other events are expensive
and time consuming to produce. Our Event Registration Program identifies
and drives the right decision makers to attend, enabling you to focus
your efforts on planning the event. This service includes:
- Customized invitation and creative
- Registration confirmation email
-
Reminder email 24 hours prior to event
- Reminder calls
- Weekly reporting
and registration review
- Registration portal access for 1 month after program
is closed
Account Mapping
Maintaining an up-to-date prospect database is
critical to the success of your ongoing marketing initiatives. Our Account
Mapping Program acquires and validates key contacts in your target market. We believe
every marketing database should have six-month recency and we encourage our clients
to maintain their databases through list-clean and account profiling programs. This
program includes:
- Confirm contact information
- Secure opt-ins for future communications
-
Complete a series of 3-5 account mapping questions
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